Working together in the same direction


Many of you making your first forays into beginning your new business from home, might be forgiven for thinking that it’s going to be alright working on your own from now on, especially since one of the reasons why you quit your nine to five day job was because you just couldn’t tolerate working with intolerable an un-co-operative workers and managers.  Those of you, who may have been at it for six months already, may have already experienced that entrepreneurial culture shock.

The culture shock for wannabee entrepreneurial loners is that, inevitably, you’re going to be working with people. If your business is going to be successful, you still need to be at the coalface where your customer base is concerned. Apart from supplying them with the goods, you still need to know what they’re thinking. Is the approach you’re taking towards your niche market the correct one? Is there a demand or desire for goods and services not yet in your workshop or at your workstation that you might just be able to provide?

A third question perhaps? I would think it’s one of the most important questions to be asked at this stage. Are you and your goods and services up to scratch and are you delivering these on time? There should be many other questions on your startup checklist. Then, depending on the nature of your business, and especially in the catering business line, and especially if work orders increase and your business is potentially going to expand, you’ll also be dealing with human resources.

So, if you’re an out and out loner, maybe entrepreneurship is not your thing. But then again, how the heck are you going to survive trying to live like a hermit in this twenty-first century urban set up? I have to ask, I feel sorry for you because I can’t see a day without me being around people, except hectic days when my husband drives me insane or one of my workers has either been slouching in the kitchen or didn’t bother to pitch for work, and without letting me know that she wasn’t coming.

But as far as I know, it is possible for you to work all by yourself. It depends what kind of work you’re selling and your excellent market research. This is a typical area of work for underpaid and hungry writers but not one occupied by experienced communications experts in all forms of genres and in all the different settings that they encompass. If you’re just one, scrawny little writer, you’re still going to be working with people, otherwise how the heck are you going to get paid.

In your line of work you need never ever see a person’s face but you’ll still be dealing with them online. But for the rest of us entrepreneurs, we can continue to re-invent the wheel and learn how we can work better with people, no matter who they are. The big plus for being a successful entrepreneur is to always be a successful and co-operative team player. You’ve embraced your clients as your own; they are members of your family.

Business-wise, they’re on your team too. That’s the way it’s meant to be. Being the boss of your own company you also get to be the captain of your team. Apart from your consummate leadership skills you might even need to act as a compassionate social worker from time to time, especially when, as is the case with me on numerous occasions, workers are faced with domestic problems at home and they don’t know who else to turn towards to help them fix their situation. That being said, you’re also a coach. New employees still need to be shown the ropes of their designated tasks, and in order for your business to continue moving forward at all times, you need to be continuously pumping up your workers to deliver the goods.

But one thing you’re not. You’re not a slave-driver. You pay fair wages on time and you treat your workers firmly but fairly. Most importantly, and I’ve said this before, you lead by example.