Do you put much weight on the personality that exudes from your business website or blog? If you do, how much? If you don’t, should you?

Some of my best experiences have been reading blogs that express a real personality, right along side offering me the information I am seeking. Grab my attention with  a bit of personality(catchy content and handsome looking design), then keep me reading and interested with good information!

Starting off my initial suggestion is ward against really dry, snooze worthy reference style writing. Writing for business purposes does not have to be like a reference book, with no feeling what so ever, followed by a ton of links to sources. If I find myself reading stuff like this, I often get through maybe a quarter of the first paragraph, yawn and find another site.

When I find myself engulfed in a really great site, two enormous factors have kept me there. First is imagery, no, not like in a fiction book or personal non-fiction writing, but actual informative writing. For example, The Winnie the Pooh Guide to Blogging by CopyBlogger.com, which by the way is a really informative site, uses just the right amount amazing imagery to keep me reading and learning! Which leads me right into the second factor, linking to recommendations and/or examples.

May I suggest testimonials? They are a wonderful addition to the authenticity of your business and you. What people say about you and what you offer certainly is a testament to your businesses personality.

What does your about or bio page say? Do you even have one? One of the first pages on my mind after reading a really great post, content or article, is finding an about page. Now that you have captivated me with your writing, it’s time to find out who you are.  Does your about page match up to what I just enjoyed? Does it capture you as the person behind the website? It should.

If your business lacks personality, it should get one!